Summer 2023 would be one of the most crowded seasons for offline activations, ever.
To stand out and convince consumers to come to OUR event, Nike needed a smarter way to attract consumers.
Leveraging the insight that maps apps are actually the key search engine for offline events and destinations, we partnered with Gaode Maps to develop a market first media collaboration.
This activation was then integrated into our full funnel strategy activating a matrix of influencers, targeted online ads, and Gaode Maps, successfully driving the most traffic to our event and making it the biggest event of the summer.