China’s new energy vehicle (NEV) market continues its rapid expansion with fierce completions range from price wars to marketing battles. As Volkswagen launches its third brand, ID.UX, building brand awareness has become its greatest challenge while transforming from 0 to 1.
A grand golden moment event has been launched on July 17, which illuminated all of China with gold!! Held in Hefei, the event themed as “40 Years in China, Unique ID.UX”, featured a dazzling performance by celebrity Wangfeifei, igniting the stage into a golden spectacle. It was not only a powerful emotional journey that celebrated Volkswagen‘s 40-year legacy in China but unveiled its new model, ID.UNYX, marked by its iconic golden logo, symbolizing a new era.