Intro

Campaign Asia-Pacific's Digital Media Awards 2026 are setting out to celebrate outstanding ideas, work, agencies, brands, and talent in the Greater China region.

As Greater China's digital industry leads the world in terms of creativity and innovation, this award aims to celebrate the truly remarkable work that has a positive impact on people, brands, and society. Categories have been selected to reflect the development and growth of marketing in Greater China. As you'll find in this entry kit, work can be entered by vertical industry excellence and by type of media engaged.

In our effort to honour and nurture the best talent, these awards feature people categories to recognise the industry's digital leaders. In addition, Campaign Asia-Pacific will be handing out the Platinum Award to the best campaign and crowning the Digital Media Awards Agency of the Year 2026.

This year, the Digital Media Awards introduces three new categories to recognise the rise of AI: Best AI-Driven Campaign, Best Use of AI-Generated Content and Best Use of AI Marketing Analytics. As AI reshapes creativity, strategy, and performance, these additions are a testament to how fast the industry is evolving… and who's keeping pace.

An independent jury, comprising leading client marketers, digital practitioners, and agency strategists, as well as other experts in the field of marketing, will judge entries.

We look forward to a truly competitive year and uncovering work that's innovative and inspirational.