奖项赛果 2026

AI Awards

IMPORTANT NOTE: In categories with 3 or fewer entries, the judging scores will decide whether an entry is awarded a Gold, Silver, or Bronze; this may result in no trophies being awarded in a category depending on the quality of entry and final judging scores. All winners' trophy credits will be in English as published.

• A101. Best AI Driven Campaign (New)
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: AI01.420938 Credit campaign title: Blua Health AI-powered Loyalty Mobile App Credit agency or company: DigiSalad Credit brand: Blua Health Credit market: Hong Kong SAR

  silver Entry number: AI01.420485 Credit campaign title: Koala’s F(ai)ry Tales Credit agency or company: UNISURF Digital Marketing Credit brand: Koala's March Credit market: Taiwan

  bronze Entry number: AI01.420004 Credit campaign title: TK Mates: AI-Powered Fashion Companion Credit agency or company: Swire Properties (China) Investment Company Limited Credit brand: Swire Properties Credit market: China
• AI02. Best Use of AI Generated Content (New)
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: AI02.421068 Credit campaign title: Coke AI: The True Message Credit agency or company: Medialand Digital Strategy Limited Credit brand: Coca-Cola Credit market: Taiwan

  silver Entry number: AI02.420482 Credit campaign title: When Lonely Hearts Shine Meet My Virtual Soulmate Credit agency or company: Zenith Taiwan Credit brand: Haleon Stresstabs Credit market: Taiwan

  bronze Entry number: AI02.419607 Credit campaign title: Lenovo Binary Star: Mass Co-Created AIGC Sci-Fi Film Credit agency or company: Lenovo Credit brand: Lenovo AIGC Center Credit market: China
• A103. Best Use of AI Marketing Analytics (New)
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: AI03 .420283 Credit campaign title: When Moms Decide, AI Guides Credit agency or company: Zenith Taiwan Credit brand: NAN HA3 Credit market: Taiwan

Industry Excellence Awards

IMPORTANT NOTE: In categories with 3 or fewer entries, the judging scores will decide whether an entry is awarded a Gold, Silver, or Bronze; this may result in no trophies being awarded in a category depending on the quality of entry and final judging scores. All winners' trophy credits will be in English as published.

• S01. Beauty, Cosmetics and Personal Care
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: S01.421064 Credit campaign title: PANTENE Launching Peptide Bio-Shot Hair Mask Credit agency or company: DeVries Global Beijing Credit brand: Pantene Credit market: China

  bronze Entry number: S01.421213 Credit campaign title: PRADA Beauty: From Hype to Owned Sovereignty Credit agency or company: iProspect Taiwan Credit brand: PRADA Beauty Credit market: Taiwan
• S02. Beverages (Alcoholic and Non-Alcoholic)
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: S02.419454 Credit campaign title: New IP Marketing: "Merchandising" Product for Mutual Empowerment Credit agency or company: Edelman China Credit brand: Mizone+ Electrolyte & Genshin Impact Credit market: China

  silver Entry number: S02.421099 Credit campaign title: Coke AI: The True Message Credit agency or company: Medialand Digital Strategy Limited Credit brand: Coca-Cola Credit market: Taiwan

  bronze Entry number: S02.420165 Credit campaign title: The Singleton 16YO: From Teacup to Tumbler Credit agency or company: PHD Credit brand: The Singleton Credit market: Taiwan
• S03. Consumer Products and Services
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: S03.421246 Credit campaign title: Cracking the CNY Kitchen Credit agency or company: Carat Credit brand: Heinz Ketchup Credit market: China

  silver Entry number: S03.420168 Credit campaign title: Kotex Day Panty: Redefining Daily Period Care Credit agency or company: OMD Taiwan Credit brand: Kotex Credit market: Taiwan

  bronze Entry number: S03.421235 Credit campaign title: Snuggle Credit agency or company: PHD Taiwan Credit brand: Snuggle Credit market: Taiwan
• S06. Digital Products
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: S06.418738 Credit campaign title: PARADIGM Credit agency or company: THINK CHINA Credit brand: Samsung Electronics Hong Kong Credit market: Hong Kong SAR

  bronze Entry number: S06.420475 Credit campaign title: From Day Coffee to Nightlife: A Social Movement Credit agency or company: Zenith Taiwan Credit brand: vivo Credit market: Taiwan
• S11. Fashion, Watches, and Jewellery
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: S11.419741 Credit campaign title: It's Always Burberry Weather: Postcards from London Credit agency or company: OMD China Credit brand: Burberry Credit market: China

  silver Entry number: S11.419820 Credit campaign title: Cartier OmniPresence Digital-to-Door Credit agency or company: WPP MEDIA Credit brand: CARTIER Credit market: Hong Kong SAR
• S12. Financial Services
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: S12.419224 Credit campaign title: Plan Smart! Maximise Every Dollar of Your Salary Credit agency or company: Sunny Idea (HK) Limited Credit brand: Hang Seng Bank Credit market: Hong Kong SAR

  silver Entry number: S12.420966 Credit campaign title: Blua Health AI-powered Loyalty Mobile App Credit agency or company: DigiSalad Credit brand: Blua Health Credit market: Hong Kong SAR

  bronze Entry number: S12.419832 Credit campaign title: Promise Go Smart! Credit agency or company: WPP MEDIA Credit brand: Promise Finance Credit market: Hong Kong SAR
• S13. Food, Confectionary, and Restaurants
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: S13.420572 Credit campaign title: Koala’s F(ai)ry Tales Credit agency or company: UNISURF Digital Marketing Credit brand: Koala's March Credit market: Taiwan
• S14. Home Furnishing and Appliances
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: S14.420655 Credit campaign title: Bosch Super Brand Day Campaign Credit agency or company: PHD Credit brand: BOSCH Credit market: China
• S17. Media and Entertainment
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: S17.421101 Credit campaign title: Born for the Spotlight Credit agency or company: Medialand Digital Strategy Limited Credit brand: Netflix Credit market: Taiwan

  silver Entry number: S17.421237 Credit campaign title: Influencer-Led Preschool Cinema Breakthrough Credit agency or company: PHD Network Taiwan Credit brand: Pinkfong & Bebefinn Credit market: Taiwan
• S18. Pet Care
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: S18.420163 Credit campaign title: NexGard - Good Owners Always All Capable Credit agency or company: OMD Taiwan Credit brand: NexGard® Credit market: Taiwan
• S19. Pharmaceuticals and Healthcare
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: S19.420489 Credit campaign title: The Warm Trio Ends Silent Pain Sacrifice Credit agency or company: Zenith Taiwan Credit brand: Panadol Oral Analgesic Credit market: Taiwan
• S20. Public Sectors
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: S20.419102 Credit campaign title: Traffic Ticket Digitalisation and eTraffic Ticket Platform Credit agency or company: Hong Kong Police Force Credit brand: Traffic Branch Headquarters, Support Wing Credit market: Hong Kong SAR

  bronze Entry number: S20.418891 Credit campaign title: Mother’s Choice – Reasons to Foster: “Worth it” Credit agency or company: Havas Credit brand: Mother’s Choice Credit market: Hong Kong SAR
• S22. Transportations and Automotives
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: S22.421106 Credit campaign title: Lexus Gentlemen’s Club Credit agency or company: Medialand Digital Strategy Limited Credit brand: Lexus Credit market: Taiwan

  silver Entry number: S22.419807 Credit campaign title: Skip The Kung Fu 2.0 Credit agency or company: WPP MEDIA Credit brand: Uber Credit market: Hong Kong SAR

  bronze Entry number: S22.421060 Credit campaign title: Porsche China CEO IP series: AP Studio Credit agency or company: RFI Studios Credit brand: Porsche China Credit market: China
• S23. Travel, Tourism, and Leisure
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: S23.418921 Credit campaign title: House of Dancing Water Premiere Credit agency or company: KIWI Communications Credit brand: City of Dreams Credit market: China

Media Awards

IMPORTANT NOTE: In categories with 3 or fewer entries, the judging scores will decide whether an entry is awarded a Gold, Silver, or Bronze; this may result in no trophies being awarded in a category depending on the quality of entry and final judging scores. All winners' trophy credits will be in English as published.

• M01. Best Data Driven Campaign
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M01.421047 Credit campaign title: Plan Smart! Maximise Every Dollar of Your Salary Credit agency or company: WPP Media Credit brand: Hang Seng Bank Credit market: Hong Kong SAR

  silver Entry number: M01.420734 Credit campaign title: Lux Sparkling Body Wash online-to-offline campaign Credit agency or company: The Trade Desk Credit brand: Lux Sparkling Body Wash Credit market: Taiwan

  bronze Entry number: M01.421220 Credit campaign title: Snuggle Credit agency or company: PHD Taiwan Credit brand: Snuggle Credit market: Taiwan
• M02. Best Digital Media Innovation
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M02.419804 Credit campaign title: Skip The Kung Fu 2.0 Credit agency or company: WPP MEDIA Credit brand: Uber Credit market: Hong Kong SAR
• M03. Best Gamification
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M03.421032 Credit campaign title: Blua Health AI-powered Loyalty Mobile App Credit agency or company: DigiSalad Credit brand: Blua Health Credit market: Hong Kong SAR
• M04. Best Integrated Marketing Campaign
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M04.420857 Credit campaign title: 2025 MB x McD Collaboration Campaign Credit agency or company: BBDO China Co.Ltd Credit brand: Mercedes-Benz Credit market: China

  silver Entry number: M04.419745 Credit campaign title: PRADA Beauty: From Fragmented to Integrated Flow Credit agency or company: iProspect Taiwan Credit brand: PRADA Beauty Credit market: Taiwan

  bronze Entry number: M04.418922 Credit campaign title: House of Dancing Water Premiere Credit agency or company: KIWI Communications Credit brand: City of Dreams Credit market: Macau
• M05. Best Mobile Campaign
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: M05.421043 Credit campaign title: Blua Health AI-powered Loyalty Mobile App Credit agency or company: DigiSalad Credit brand: Blua Health Credit market: Hong Kong SAR

  bronze Entry number: M05.420483 Credit campaign title: When Lonely Hearts Shine Meet My Virtual Soulmate Credit agency or company: Zenith Taiwan Credit brand: Haleon Stresstabs Credit market: Taiwan
• M06. Best O2O Marketing
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M06.421248 Credit campaign title: Cracking the CNY Kitchen Credit agency or company: Carat Credit brand: Heinz Ketchup Credit market: China

  silver Entry number: M06.421191 Credit campaign title: PRADA Beauty: From Footfall to Digital Progression Credit agency or company: iProspect Taiwan Credit brand: PRADA Beauty Credit market: Taiwan

  silver Entry number: M06.420175 Credit campaign title: The Singleton 16YO: From Teacup to Tumbler Credit agency or company: PHD Credit brand: The Singleton Credit market: Taiwan
• M07. Best Out-of-Home
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M07.419718 Credit campaign title: The Final Game Credit agency or company: Medialand Digital Strategy Limited Credit brand: Netflix Credit market: Taiwan

  silver Entry number: M07.419075 Credit campaign title: Mizone Programmatic DOOH Campaign triggered by temperature Credit agency or company: VIOOH Credit brand: Mizone Credit market: China
• M08. Best Performance Marketing
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M08.419828 Credit campaign title: Promise Always-On Acquisition Campaign Credit agency or company: WPP MEDIA Credit brand: Promise Finance Credit market: Hong Kong SAR

  silver Entry number: M08.421236 Credit campaign title: Snuggle Credit agency or company: PHD Taiwan Credit brand: Snuggle Credit market: Taiwan

  bronze Entry number: M08.421049 Credit campaign title: Plan Smart! Maximise Every Dollar of Your Salary Credit agency or company: WPP Media Credit brand: Hang Seng Bank Credit market: Hong Kong SAR
• M10. Best Social Media Campaign
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M10.421103 Credit campaign title: Born for the Spotlight Credit agency or company: Medialand Digital Strategy Limited Credit brand: Netflix Credit market: Taiwan

  silver Entry number: M10.420866 Credit campaign title: Mercedes-Benz 140 Anniversary Campaign Credit agency or company: BBDO China Co.Ltd Credit brand: Mercedes-Benz Credit market: China

  bronze Entry number: M10.419455 Credit campaign title: New IP Marketing: "Merchandising" Product for Mutual Empowerment Credit agency or company: Edelman China Credit brand: Mizone+ Electrolyte & Genshin Impact Credit market: China

  bronze Entry number: M10.420160 Credit campaign title: Johnnie Walker Blonde: Ride the BLONDE Wave Credit agency or company: PHD Credit brand: Johnnie Walker Credit market: Taiwan
• M11. Best Use of Content
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M11.420573 Credit campaign title: Koala’s F(ai)ry Tales Credit agency or company: UNISURF Digital Marketing Credit brand: Koala's March Credit market: Taiwan

  silver Entry number: M11.420159 Credit campaign title: Johnnie Walker Blonde: Ride the BLONDE Wave Credit agency or company: PHD Credit brand: Johnnie Walker Credit market: Taiwan

  bronze Entry number: M11.419929 Credit campaign title: BLACK LABEL RECORDS & BEATS Credit agency or company: PHD Credit brand: JOHNNIE WALKER BLACK LABEL Credit market: China
• M12. Best Use of E-Commerce
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M12.421045 Credit campaign title: Blua Health AI-powered Loyalty Mobile App Credit agency or company: DigiSalad Credit brand: Blua Health Credit market: Hong Kong SAR

  silver Entry number: M12.419456 Credit campaign title: New IP Marketing: "Merchandising" Product for Mutual Empowerment Credit agency or company: Edelman China Credit brand: Mizone+ Electrolyte & Genshin Impact Credit market: China
• M13. Best Use of Influencer
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M13.420487 Credit campaign title: Don’t Hero Pain. Strength Comes with White-Coats. Credit agency or company: Zenith Taiwan Credit brand: Panadol Oral Analgesic Credit market: Taiwan

  silver Entry number: M13.421239 Credit campaign title: Influencer-Led Preschool Box Office Breakthrough Credit agency or company: PHD Network Taiwan Credit brand: Pinkfong & Bebefinn Credit market: Taiwan

  bronze Entry number: M13.421155 Credit campaign title: Cityplaza 'Sweetmas' Credit agency or company: N/A Credit brand: Cityplaza Hong Kong Credit market: Hong Kong SAR
• M14. Best Use of Interactive Media
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: M14.420544 Credit campaign title: We Are Good Good Friends Credit agency or company: Mars Marketing Credit brand: Mars Creative Day Credit market: Taiwan
• M17. Best Use of Programmatic
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  gold Entry number: M17.420490 Credit campaign title: AI Flight Secretary: Winning the Programmatic Conversion War Credit agency or company: Zenith Taiwan Credit brand: Cathay Pacific Airways Limited Credit market: Taiwan

  silver Entry number: M17.419626 Credit campaign title: Hitachi 2x sales growth with data-driven omnichannel strategy Credit agency or company: The Trade Desk Credit brand: Hitachi Credit market: Taiwan
• M18. Best Use of Real-Time Marketing
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: M18.420863 Credit campaign title: 2025 MB x McD Collaboration Campaign Credit agency or company: BBDO China Co.Ltd Credit brand: Mercedes-Benz Credit market: China

  bronze Entry number: M18.418896 Credit campaign title: Hong Kong Standard Chartered Soccer 7s Credit agency or company: Havas Credit brand: Hong Kong Football Club Standard Chartered Soccer 7s Credit market: Hong Kong SAR
• M19. Best Use of Short Video
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: M19.419142 Credit campaign title: 香港警察官方抖音号 Credit agency or company: 香港警务处 Credit brand: 公共关系部 Credit market: China

  bronze Entry number: M19.419835 Credit campaign title: Promise Go Smart! Credit agency or company: WPP MEDIA Credit brand: Promise Finance Credit market: Hong Kong SAR

  bronze Entry number: M19.421078 Credit campaign title: Cityplaza x Coca-cola 'LIVE HAPPY Cheers!' Credit agency or company: N/A Credit brand: Cityplaza Hong Kong Credit market: Hong Kong SAR
• M20. Best Use of Website & Apps
    prize Entry number Credit campaign title Credit agency or company Credit brand Credit market

  silver Entry number: M20.419704 Credit campaign title: Behavioral Powered: Web Evolution for Sensitive Skincare Credit agency or company: iProspect Taiwan Credit brand: La Roche-Posay Credit market: Taiwan

People & Company Awards

IMPORTANT NOTE: In categories with 3 or fewer entries, the judging scores will decide whether an entry is awarded a Gold, Silver, or Bronze; this may result in no trophies being awarded in a category depending on the quality of entry and final judging scores. All winners' trophy credits will be in English as published.

Special Awards

**This category cannot be entered directly.**

• Agency of the Year
    prize Credit campaign title Credit agency or company Credit brand Credit market

  winner Credit campaign title: N/A Credit agency or company: WPP Media Credit brand: N/A Credit market: Hong Kong SAR