Currently serving as Director of Digital Customer Experience and leading the digital transformation at McDonald’s Hong Kong, Kai Tsang has more than 20 years of experience in creating digital products and services which enriched the lives of millions consumers. In 2012, Kai set up and managed the App Store team in Asia for Apple. His work shaped the mobile app economy and created vast opportunities for start-ups in the Pan-Asia region. In the 2000s, Kai held senior product management positions at Yahoo! and created market leading products like Yahoo! Search, Answers and Games. He also has extensive integrated marketing experience with FMCG brands like Colgate Palmolive. Kai invests in startups and serves as a mentor for the City University of Hong Kong’s entrepreneurship program.