Bolin Wang heads up the innovation content solutions department at Mindshare, Content+. Content+ exists to create meaningful and provocative branded experiences for consumers. In just six years, he has transformed a two member start-up into a 20 member team of diverse specialists with a range of expertise. Under his leadership they deliver IP based pan-entertainment engagement solutions across interactive video, gaming, e-sports, live steaming, short-form video, social commerce activation, offline experience and more. Content+ has won over 37 awards in the last year alone, including multiple Grand Prix awards for KFC Colonel KI, the world’s No.2 most awarded campaign (WARC).