Eve Lo is Isobar China Group’s Chief Consultant of Brand Commerce Consultancy and Chief Data Officer of Dentsu Aegis Network(DAN), China.
She believes that the connected, digitally enabled experience will bridge brand inspiration and commerce anything and anywhere. Eve has over 30 years’ experience in providing data-driven solutions that help building strong brands and business expansion, which make Eve being regarded as one of the pioneers in using data for brand expansion.
She has cross categories experience in personal care, skincare, food and drinks, retail stores, home furnishing, finance, sports, pharmacy, automobile, computer electronic and mobile phone, telecom and internet service (over 90 brands) in Greater China Area. In addition, Eve is a licensed facilitator and has been applied facilitation at work and in life over a decade.
Eve builds Isobar’s Brand Commerce Consultancy Unit(BCCU) from scratch to a 50-people team since July 2014. Within a communication group, BCCU acts as the catalyst to help brands on digital transformation strategy. The feature services of BCCU include insight generation, brand consultancy, data ecosystem consultancy, eCommerce consultancy and CRM consultancy.