Mindshare China

insight – Many people’s first basketball experience and gateway to become a basketball fan is not any NBA game, it’s at their high school basketball match.

We organized the Nike High School Basketball League, and it’s not your typical high school basketball game. 48 schools in Beijing, Shanghai and Guangzhou entered the game, and 12 high schools entered the city-level semi finals. Across top sports news apps like Tencent Sports and Hupu Sports, we featured the games as well as MVPs from each game, again, next to news of all the top sports stars and teams. The players and games are also featured in China’s national sports channel CCTV 5 as well as local sports TV station. We livestreamed the finals and semi-finals on Tencent for those who can’t get in and to amplify the impact.