The Nike Epic React distinguishes itself from other running shoes by its personality – fun. In order to amplify the product’s personality, we teamed up with the mobile game, Identity V, a survival game where the characters need to keep running in order to complete missions and survive.
Players needed to complete a series of tasks in order to unlock “”Nike React”” characters sporting Nike running gear and the coveted Epic React running shoes.
To increase awareness of the partnership we took at omni-channel approach by teaming up with Taiwan’s number 1 ranked YouTubers – TGOP and created an offline fun run event.
This campaign inspired over 98% of players to participate and garnered over 99M+ total impressions.