General Guidelines and Information

The Digital Media Awards China 2024 recognises digital marketers and their agencies for outstanding work in promoting products and services in the Greater China region.

Categories have been selected to reflect the growing maturity of digital marketing. Projects and Campaigns can be entered by vertical sector under the Industry Excellence Awards and by type of media engagement under the Media Awards.

In all categories, while levels of innovation and creativity are taken into account, the judges will look primarily at the extent to which projects and campaigns have met client advertisers’ objectives. Evidence of success in this respect should be demonstrated — for example, figures verified by a third party such as a media owner, industry measurement tool or industry body.