M12. E-Commerce

Awarded to campaign that delivers E-commerce solution/strategy that delivers seamless user’s experience. Innovative solution applied to existing or new business which enhances and adds value to meet business objectives. Demonstrate strategy to drive business growth through digital/O2O platform and customers’ experience, and localised strategy leveraging mobile applications. Using cross-border E-commerce to enter into emerging markets. Mobile – using mobile platform and applications to enhance cross border strategy.