Agency of the Year

**This category cannot be entered directly.

This award will be given to an individual agency office that obtains the highest aggregated score and the most Gold wins followed by Silver and Bronze.

Points allocation as follows:

Gold – 10Points

SIlver – 8Points

Bronze – 6Points


**This category cannot be entered directly.

Judges will decide and present this ultimate accolade to the most outstanding amongst the Gold winners, with a minimum 2 wins of the same campaign, in sector and media categories.

P03. Digital Media Innovator of the Year

Awarded to all type of companies that demonstrate the most innovative and strategic use of media to obtain consumer insights, reach target audience, influence consumer behavior, and ensure the client or brand delivers results against the set marketing and business objectives.

P02. Best Digital Marketing Team

Awarded to an agency or in-house team using digital channels/tools to build brand awareness and sales conversion. Demonstrate how to use measurable analytics to improve performance throughout the customer’s lifecycle across all touch points.

P01. Digital Strategist of the Year

Awarded to an individual who demonstrates creativity and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Strategist will also help cross-functional teams develop and evolve ideas to bring together brand goals and objectives and consumer needs, spotting trends and technologies that play roles in consumer’s lives.

DM02. Best Use of Integration

This category recognises media owners that utilise multiple digital media channels as key engagement driver and to achieve proven results. The winner of this category must have combined two or more platforms demonstrating an effective use of the mediums in a creative and engaging way for great results.

DM01. Most Innovative Media Technology

This category recognises the most innovative advertising technology developed or initiated by media owners. Entries should demonstrate how this technology increased audience engagement and how the technology has been applied to meet the overall marketing objectives.

M17. Best Use of Website & Apps

Awarded to the campaign that best uses of website/APPS that delivered outstanding user experience and improving customer engagement as part of an overall marketing communications strategy.

M16. Best Use of Technology (NEW)

Awarded to the campaign that successfully leveraged technology to engage targeted audience making a positive impact. Evidence of the technology used, how you have incorporated the technological innovations to create buzz, deepen audience engagement and improved customer experience.

M15. Best Use of Programmatic (NEW)

This award recognizes the best use of programmatic that have most effectively developed and enhanced the programmatic trading performance and made the biggest impact on the brand’s business. Evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.