M19. Best Use of Website & Apps

Awarded to the campaign that best uses of website/APPS that delivered outstanding user experience and improving customer engagement as part of an overall marketing communications strategy.

M18. Best Use of Technology

Awarded to the campaign that successfully leveraged technology to engage the targeted audience making a positive impact. Evidence of the technology used and how you have incorporated the technological innovations to create buzz, deepen audience engagement, and improved customer experience.

M17. Best Use of Programmatic

This award recognises the best use of programmatic that have most effectively developed and enhanced the programmatic trading performance and made the biggest impact on the brand's business. Evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.

M16. Best Use of Live Streaming (NEW)

Awarded to the campaign that has combined creativity, innovation, and technology which successfully streamed an event live to their audience. Entries should showcase the various technology and platform used to showcase and highlight the campaign and how the audience was engaged with their target audience, enhance brand awareness and meet business objectives.

M15. Best Use of Interactive Media

Awarded to the campaign that leverages any type of interactive media to enhance marketing strategies in achieving its objectives. This can be videos, animations, online gaming, interactive use of text/ graphics that demonstrated strong visual impact and resonated with the targeted audience to forge influential brand experiences.

M14. Best Use of Influencer

Awarded to the most effective, creative, and innovative campaign that drives the brand’s message through an influencer/KOL in achieving its marketing objectives with proven results on ROI that drives engagement to achieve success.

M13. Best Use of Data

This category recognises the innovative and effective use of research, data planning, measurement, and analytics tools to develop the creative idea and how these shaped the marketing strategy.

M12. Best Use of Content

This award recognises the best use of content that driven the brand's message to the audience effectively. Entries that demonstrate the effectiveness of the content and contribute to the overall marketing strategy that elevated brand awareness.

M11. Best Social Media Campaign

Awarded to the campaign that uses social networking and community sites most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period.

M10. Best SEO/SEM Campaign

Awarded for the best use of search marketing to create a measurable impact. Tactics could include search engine optimization and/or paid search. SEO may target different kinds of search including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.