This award will be given to an individual agency office that obtains the highest aggregated score, with a minimum of 2 Gold wins, followed by Silver and Bronze.
Points allocation is as follows: Gold – 10 points Silver – 8 points Bronze – 6 points
Awards-en Category: 2023
Platinum Award
The judges will decide and present this ultimate accolade to the most outstanding amongst the Gold winners, with a minimum of 2 wins including ONE in Industry Excellence and ONE in Media categories.
P03. Digital Strategist of the Year
Awarded to an individual who demonstrates creativity and oversees the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Strategist will also help cross-functional teams develop and evolve ideas to bring together brand goals and objectives and consumer needs, spotting trends and technologies that play a role in consumers’ lives.
P02. Digital Media Innovator of the Year
Awarded to all types of companies that demonstrate the most innovative and strategic use of media to obtain consumer insights, reach a target audience, influence consumer behaviour, and ensure the client or brand delivers results against the set marketing and business objectives.
P01. Best Digital Marketing Team
Awarded to an agency or in-house team using digital channels and tools to build brand awareness and sales conversion. Demonstrate how to use measurable analytics to improve performance throughout the customer’s lifecycle across all touchpoints.
M21. Best Use of Website & Apps
Awarded to the campaign that best uses of website/APPS to deliver outstanding user experience and improve customer engagement as part of an overall marketing communications strategy.
M20. Best Use of Technology
Awarded to the campaign that successfully leveraged technology to engage the targeted audience making a positive impact. Evidence of the technology used and how you have incorporated the technological innovations to create buzz, deepen audience engagement, and enhance customer experience.
M19. Best Use of Short Video (NEW)
Awarded to the campaign that most effectively uses short video in capturing target audiences through selective platforms, resulting in high engagement, brand awareness, and data insights to help achieve ROI. Entries should show how they successfully used short videos in their campaign or strategy. Evidence may include content effectiveness, tangible results, impact, and innovative or creative thinking.
M18. Best Use of Real-Time Marketing (NEW)
Awarded to the campaign that effectively engages the target audience based on real-time information, and uses data reported to instantaneously respond and communicate with the audience to generate business results. Entries should show evidence of how time-sensitive content increases the effectiveness of brand awareness, as well as results reflecting the KPIs achieved through real-time customer engagement.
M17. Best Use of Programmatic
This award recognises the best use of programmatic that has most effectively developed and enhanced the programmatic trading performance and made the biggest impact on the brand’s business. Evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.