This award will be given to an individual agency office that obtains the highest aggregated score, with a minimum of three (3) Gold wins, followed by Silver and Bronze.
Points allocation is as follows:
Gold – 10 points
Silver – 8 points
Bronze – 6 points
The judges will decide and present this ultimate accolade to the most outstanding amongst the Gold winners, with a minimum of three (3) Gold wins including ONE in Industry Excellence and ONE in Media categories.
Awarded to an individual who demonstrates creativity and oversees the execution of a plan through specific initiatives to meet the objectives of the strategy. The nominee will also help cross-functional teams develop and evolve ideas to bring together brand goals and objectives and consumer needs, spotting trends and technologies that play a role in consumers’ lives.
Awarded to all types of companies that use media in the most innovative and strategic ways to gain consumer insights, reach their target audience, influence consumer behaviour, and ensure the client or brand delivers results against the set marketing and business objectives.
Awarded to an agency or in-house team using digital channels and tools to build brand awareness and sales conversion. The entry should demonstrate how measurable analytics are used to improve performance throughout the customer’s lifecycle across all touchpoints.
Awarded to the campaign that best uses websites and mobile applications to deliver an outstanding user experience and improve customer engagement as part of an overall marketing communications strategy.
Awarded to the campaign that most effectively uses short video in capturing target audiences through selective platforms, resulting in high engagement, brand awareness, and data insights to help achieve ROI. The entry should show how they successfully used short videos in their campaign or strategy. Evidence may include content effectiveness, tangible results, impact, and innovative or creative thinking.
Awarded to the campaign that effectively engages the target audience based on real-time information, and uses data reported to instantaneously respond and communicate with the audience to generate business results. Entries should show evidence of how time-sensitive content increases the effectiveness of brand awareness, as well as results reflecting the KPIs achieved through real-time customer engagement.
This award recognises the best use of programmatic that has most effectively developed and enhanced the programmatic trading performance and made the biggest impact on the brand’s business. The entry should demonstrate excellent audience targeting, insights, and data analysis skills, as well as evidence of ROI. Client testimonials will be required as supporting material.
Awarded to the campaign that has successfully demonstrated the most innovative use of Marketing Technology (MarTech) which successfully optimised and personalised the customer experience, enhanced the overall marketing performance, and achieved outstanding business results.