DM02. Most Innovative Media Technology

This category recognises the most innovative advertising technology developed or initiated by media owners. The entry should demonstrate how this technology increases audience engagement and how the technology has been applied to meet the overall marketing objectives.

DM01. Best Use of Integration

This category recognises media owners that utilise multiple digital media channels as key engagement drivers and achieve proven results. The entry must have combined two or more platforms, demonstrating effective use of the mediums creatively and engagingly for great results.