M17. Best Use of Website & Apps

Awarded to the campaign that best uses of website/APPS that delivered outstanding user experience and improving customer engagement as part of an overall marketing communications strategy.

M16. Best Use of Technology (NEW)

Awarded to the campaign that successfully leveraged technology to engage targeted audience making a positive impact. Evidence of the technology used, how you have incorporated the technological innovations to create buzz, deepen audience engagement and improved customer experience.

M15. Best Use of Programmatic (NEW)

This award recognizes the best use of programmatic that have most effectively developed and enhanced the programmatic trading performance and made the biggest impact on the brand’s business. Evidence of excellent audience targeting, insights and data analysis skills, and evidence of ROI. Client testimonials will be required as support material.

M14. Best Use of Interactive Media / Video

Awarded to the campaign that leverage any type of interactive media to enhance marketing strategies in achieving its objectives. This can be videos, animations, online gaming, interactive use of text/ graphics that demonstrated strong visual impact and resonated with the targeted audience to forge influential brand experiences.

M13. Best Use of Data

This category recognises the innovative and effective use of research, data planning, measurement and analytics tools to develop the creative idea and how these shaped the marketing strategy.

M12. Best Use of Content (NEW)

This award recognizes the best use of content that driven the brand’s message to the audience effectively. Entries that demonstrate the effectiveness of the content and contribute to the overall marketing strategy that elevated brand awareness.

M11. Best Social Media Campaign

Awarded to the campaign that uses social networking and community sites most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period.

M10. Best SEO/SEM Campaign

Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimization and/or paid search. SEO may target different kinds of search including image search, local search, video search, academic search, news search and industry- specific vertical search engines.

M09. Best Performance Marketing (NEW)

This award recognises the campaign that best demonstrate a consistent ability to translate consumer intentions into revenue for brands, the effective use of intention-based media (e.g. search, social) to deliver results, along with exceptional execution, as well as consistent use of measurement and attribution to measure media ROI and business impact.

M08. Best Out-Of-Home (NEW)

Awarded to the best out-of-home (OOH) campaign that builds the brand awareness/repositioning and communicate the brand purpose to deliver quantifiable goals. Entries to demonstrate the creativity/innovation of the OOH media that drives effectiveness and provide tangible ROI results.