Awarded to an individual who demonstrates creativity and oversees the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Strategist will also help cross-functional teams develop and evolve ideas to bring together brand goals and objectives and consumer needs, spotting trends and technologies that play roles in consumers' lives.
Awarded to all types of companies that demonstrate the most innovative and strategic use of media to obtain consumer insights, reach a target audience, influence consumer behaviour, and ensure the client or brand delivers results against the set marketing and business objectives.
Awarded to an agency or in-house team using digital channels/tools to build brand awareness and sales conversion. Demonstrate how to use measurable analytics to improve performance throughout the customer's lifecycle across all touchpoints.