Awarded to an individual who demonstrates creativity and oversees the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Strategist will also help cross-functional teams develop and evolve ideas to bring together brand goals and objectives and consumer needs, spotting trends and technologies that play a role in consumers’ lives.
Awarded to all types of companies that demonstrate the most innovative and strategic use of media to obtain consumer insights, reach a target audience, influence consumer behaviour, and ensure the client or brand delivers results against the set marketing and business objectives.
Awarded to an agency or in-house team using digital channels and tools to build brand awareness and sales conversion. Demonstrate how to use measurable analytics to improve performance throughout the customer’s lifecycle across all touchpoints.