Awarded to an individual who demonstrates creativity and oversees the execution of a plan through specific initiatives to meet the objectives of the strategy. The nominee will also help cross-functional teams develop and evolve ideas to bring together brand goals and objectives and consumer needs, spotting trends and technologies that play a role in consumers’ lives.
Awarded to all types of companies that use media in the most innovative and strategic ways to gain consumer insights, reach their target audience, influence consumer behaviour, and ensure the client or brand delivers results against the set marketing and business objectives.
Awarded to an agency or in-house team using digital channels and tools to build brand awareness and sales conversion. The entry should demonstrate how measurable analytics are used to improve performance throughout the customer’s lifecycle across all touchpoints.