Being a veteran in Digital and CRM, Alice is holding over 20 years of experience in customer-centric marketing management specializing in marketing automation & e-Commerce, integrated marketing, official website development, performance marketing and China Social like WeChat. Alice had been in the leadership role for renowned companies like Estee Lauder Companies, DFS Group, CITIC Bank and PCCW, etc.
Currently as Group Head of Digital Marketing for Wharf Hotels managing Niccolo and Marco Polo Hotels portfolio, Alice is spearheading the group’s digital transformation to fuel the Omni-channel and eCommerce developments for the luxury segments in hospitality. She has also carried similar Group Level Capacity in leading Digital Marketing and Customer Engagement for Langham Hospitality Group and Sino Hotels globally.