Jeff Ma

As EVP, Jeff currently oversees the Marketing and PR in Greater China and Developing Markets, Asia, as well as operations across Woolmark China.

Jeff has spearheaded Woolmark initiatives including the launch of Woolmark’s first Wool Education Center, a communal space dedicated to education, research and innovation at Shanghai Donghua University in April 2018; and a two-year partnership with Alibaba Tmall signed in June 2019 to debut Digital Wool Week in China. Supported by leading Chinese brands, the social media and e-commerce driven campaign educated millennials about the versatility and sustainability of wool.

With 25 years of branding and marketing experience, Jeff previously held leadership roles at international advertising agencies such as Ogilvy & Mather and TBWA. He also led the brand revitalization of Tsingtao Beer and various award-winning campaigns.

Jeff holds an MBA degree from Washington University in St. Louis.