Joslyn Wu

Joslyn Wu, Senior Brand Director of The North Face, VFC. She is responsible for the development of brand and marketing strategies as well as the execution of marketing campaigns for The North Face in Asia Pacific region.
Prior to VF, Joslyn worked as Brand Director of AB Inbev, where she was responsible for the marketing management of Budweiser, Hoegaarden, Harbin beer and several other brands, and served in multiple positions in both China and GHQ, where she gained extensive knowledge of consumer insight, brand communication strategies as well as marketing integration of global brands in multiple regions including China.