Leo Lau

Leo started his career in web development at the beginning of the Internet era and transitioned into digital marketing and digital analytics, with over 20 years of experience in the APAC insurance industry and digital at the regional level. He is now the Director, MarTech Lead Asia of Manulife and looks after MarTech to support customer acquisition, engagement, and services over multiple digital touchpoints. Leo is also the Adobe Analytics Champion, Adobe Community Advisor, occasion conference speaker, and blogger to provide help and support to the analytics community and ideas in cutting through the ever-changing digital landscape.