Nicky Wang

Nicky is a brand strategist with two decades of success in both multinational and independent agency
environments across Asia, advising leading global brands on their marketing and communications strategies.
She was a co-owner of the China-based communications agency Red Bridge with offices in Shanghai and
Beijing. Built from the ground-up over 12 years to a 120-people award-winning business, the agency was fully
acquired by WE Worldwide in 2021, with Nicky appointed as CEO to continue leading its China operation.
Nicky embodies the qualities of a next-generation leader – she leads by example, encourages cross-discipline
collaboration, and advocates client consultancy over client servicing. The agency follows a non-traditional
approach, inverting the top-down ways of working in China and championing diversity and inclusion across
gender, nationality, and regional representation.
Under her leadership, her teams led the successful launch of many brands in China, fostering long-lasting client
partnerships across a diverse range of sectors. WE Red Bridge has been consistently recognized by global and
regional awards including Cannes Lions, Sabre, Hashtag Asia and PRWeek Awards. Nicky herself was named a
Woman to Watch in 2020, and Young Business Leader of the Year in 2019 by Campaign Asia.
A highly sought-after expert on China’s marketing landscape, Nicky is frequently invited to sit on regional award
juries, including PRWeek Asia Pacific, Sabre Awards Asia Pacific, The Drum Global PR Awards and Greater
China Digital Media Awards.