Nicky is a brand strategist that specializes in advising brands on positioning, market entry and expansion plans in China. Firm in the belief that successful communications must deliver tangible business results, she leads her teams to produce high-impact campaigns and sustainable engagement programs that deliver maximum return for clients.
In her current role as Managing Director and Head of Strategy, she is responsible for providing strategic consultancy across all clients and accelerating the agency’s offerings across Digital, Creative and Insights & Analytics to ensure holistic approach to client briefs and integrated approach to solutions.