Judges-en Category: 2026

Currently Chief Marketing Officer of Decathlon Taiwan, with extensive experience in the fashion and sports industry across China and Taiwan. Specialized in brand strategy, CRM, digital marketing, media, and retail activation—driving business growth through data-driven strategies, strategic partnerships, and omnichannel engagement. Passionate about building sports communities and enhancing customer experiences, with a focus on brand momentum, media investment optimization, and audience expansion. Committed to driving innovation in sports retail while balancing commercial success with authentic brand engagement.

Agnes is an accomplished C-suite marketing and business professional with over 25 years of experience in retail and Food & Beverage industries, specializing in “Retail Marketing” and “Brand Marketing”. Currently the Executive Director and Group Chief Marketing & Digital Officer at Uni-China Group, she directs marketing strategies and drives digital transformation. Agnes has previously excelled in key marketing positions at renowned international brands such as LVMH Group, L’Oréal Group, McDonald’s HK, Shiseido HK & PRC, DFS Group, and Starbucks. She also held leadership roles at Sa Sa International Co. Ltd, Café de Coral Holdings, and Tam Jai International Co. Ltd.

Alex Lin is Vice President and General Manager, Brand Commercialization for Greater China and Korea at The Walt Disney Company. She leads the commercialization of Disney’s brands and franchises across the region, driving business and product strategies that fuel growth and deepen consumer engagement.

Previously, Alex was Vice President of Regional Merchandising and Product Design for APAC, overseeing a team of nearly 100 designers and strategists. She delivered trend-forward, consumer-focused products across licensing and retail in markets including China, Japan, Korea, Australia, New Zealand, India, and Southeast Asia.

With leadership roles at Abercrombie & Fitch, Levi’s, and Shanghai Disney Resort, Alex brings over 20 years of experience in global retail and product innovation. She holds a degree from University of California Los Angeles and completed the Chief Product Officer Program at Northwestern’s Kellogg School of Management.

Based in Shanghai, Alex is also a proud mother and Girl Scout troop leader, mentoring young girls in leadership and community service.

Charlotte Yap is Head of Commercial Marketing for Greater Asia Pacific at Lenovo. She leads a high-performance regional team, driving integrated marketing strategy, brand management, digital marketing and channel/partner marketing across 14 markets in the Greater Asia Pacific region. Charlotte has extensive regional and international experience in the hi-tech industry. Prior to joining Lenovo, she held diverse regional roles in Product Management, Industry Marketing and Solutions Consulting at technology MNCs, including Hewlett Packard Enterprise, HP Inc. and Nokia, while based in Hong Kong, Singapore and USA.

David Leung is Head of Branding and F&B Concept R&D at Hong Kong Maxim’s Group, with over three decades of experience across startups, digital agencies and in‑house leadership. He began in 1995 by founding a digital multimedia startup, later becoming group creative director in international advertising agencies before focusing on F&B brand building, concept innovation and integrated marketing at Maxim’s. Known as an enthusiastic disruptor, David is also a contemporary photographer who has been exhibiting his surreal, pareidolia‑inspired food imagery since 2022.

Strategic and visionary brand and business leader with over 15 years of experience in the consumer goods and retail industry across Greater China, Hong Kong, and Taiwan. Proven track record in driving business transformation, marketing innovation, and organizational growth in multinational environments.

Currently serving as Head of Corporate Marketing & Business Improvement Lead at Nestlé Hong Kong, leading cross-functional initiatives in consumer insights, digital transformation, ecommerce, product innovation, and business model optimization. Previously held senior leadership roles at AMOREPACIFIC and Procter & Gamble, where I spearheaded brand strategy, marketing communications, and regional market development.

Heidi Chu is an experienced marketing and business executive with proven success in strategic marketing, brand management, communications, new product development, retail marketing strategy and commercialization. Heidi started her marketing career in FMCG, medical & healthcare company. In the recent years, she joined top leading luxury retail brands to take up a major role of business transformation, market & customer segmentation, and develop growth strategy. With a passion for the integration of intuitive consumer communication & curated retail experiences into product development and commercialization activities, Heidi has been an active and committed leader with expertise in building, coaching and driving teams to build the success together. Heidi joined the leadership team at BSH Home Appliance Hong Kong and Taiwan. Her mission is to rejuvenate luxury and premium home appliance brand under BSH brand portfolio to drive sustainable growth in Hong Kong, Macau and Taiwan.

Huanyu Wu is Director of Marketing & Communications at Mastercard Greater China division, with over 20 years of experience in integrated marketing, corporate communications, and brand strategy. He leads strategic communications across Greater China, driving reputation, brand visibility, and business impact. Huanyu has been recognized in the Campaign Asia’s “40 Under 40,” and serves on multiple industry advisory boards. He is widely regarded for her expertise in reputation management, media strategy, and integrated marketing leadership.

Ivy has a diverse career in marketing, operations, partnerships, and project management across retail, e-payment, and energy sectors in Hong Kong and APAC. As Shell Hong Kong’s Head of Mobility Marketing, she leads her team to drive the brands and communications of fuel, EV, loyalty, convenience store, and car care businesses, enhancing customer experiences and embracing energy transition opportunities. Outside of work, Ivy serves on the Executive Committee of the Hong Kong Association of Customer ServiceAs Head of Mobility Marketing at Shell Hong Kong, Ivy leads integrated marketing and loyalty strategies to drive sales, strengthen customer engagement, and deliver seamless experiences across fuels, EV charging, convenience retail, and car care for both B2B and B2C customers. With extensive experience in operations, partnerships, and project management in retail, e-payment, and energy sectors across Hong Kong and APAC, she combines strategic insight with execution excellence. Beyond work, Ivy serves on the Executive Committee of the Hong Kong Association of Customer Service Excellence and advocates DE&I as a committee member of the HKGCC Women’s Executive Club. Excellence and promotes DE&I as the committee of Women’s Executive Club of HKGCC.

Joy has over a decade of marketing experience across international spirits, high-end lifestyle, luxury, and fashion categories. She specializes in brand building, strategic development, equity creation, and sustainable brand growth. Her expertise spans insight translation, positioning, portfolio strategy, and long-term brand roadmaps. Joy has also led numerous successful IMC campaigns, driving both commercial performance and equity acceleration. She currently leads the strategic development of Yun Tuo, a pioneering whisky brand within Diageo China, shaping its differentiated positioning and establishing its role in the next wave of China’s whisky category.