A Perfect Marriage of Product and Sustainability

Samsung has successfully created a perfect blend of driving product sales and raising awareness and participation in sustainability at the same time. The campaign is testimonial on showcasing how a purpose-led brand, product design and marketing communication is fundamental for making authentic connection with the consumers and the issue they care about, and how it can serve as a facilitator for people to act.

By using a sustainable product to convey a sustainability issue, it sets the campaign apart as it demonstrates that technology and sustainability can go hand in hand. And it is the candid and the transparent communication that creates a win-win for both business and environment.