“Having a unique ‘perfect wedding’ is of great significance for every newlywed. However, tedious customs, lengthy preparations, and many difficult choices will also make the new couple feel anxious.
On August 8th, 2021, Marriott Bonvoy (MBV) launched the ‘ALL IN FOR LOVE’ wedding campaign to provide new couples with ‘perfect wedding’ solutions through more than 400 hotels of Marriott Bonvoy in the aspects of venues, catering, and services for weddings. By establishing close ties with newlyweds through impactful visuals, theatric videos, storytelling UGC and creative wedding themed filters from Meitu APP, the campaign has achieved 234.6 million impression and 4.8 million engagements to maximize brand awareness, which exceeded KPI by 1200%. 4,018 leads were collected from MBV Leads Collection System, achieving 7 times of targeted goals. 90 million revenues for wedding business were generated during the whole campaign.”