All Roads Lead to Nike Sportchella

Summer 2023 would be one of the most crowded seasons for offline activations, ever.

To stand out and convince consumers to come to OUR event, Nike needed a smarter way to attract consumers.

Leveraging the insight that maps apps are actually the key search engine for offline events and destinations, we partnered with Gaode Maps to develop a market first media collaboration.

This activation was then integrated into our full funnel strategy activating a matrix of influencers, targeted online ads, and Gaode Maps, successfully driving the most traffic to our event and making it the biggest event of the summer.