Augmented Archaeology

Considering the recent rise of video content as one of the most popular new media formats for the mobile generation, our campaign centered around two videos to highlight Huawei’s Augmented Archaeology project and explain the technology that made it possible.

First, we planned a livestreamed virtual tour of the Mogao Caves led by the President of the Dunhuang Academy, the top research institute dedicated to studying the caves. Using Huawei’s AR map, the president took viewers on a simulated visit through the caves, stopping to point out key features and explain their history.

We also created a second video with a behind-the-scenes look at Huawei’s AR technology, and how the caves were scanned and mapped to transfer them to this new digital format.