In today’s social media-driven world, people often prioritize external opinions over their inner voices. Taishin Financial Holdings, rooted in the spirit of “seriousness,” aimed to inspire Taiwanese individuals to reconnect with their true selves.
Through the “Beats with Your Heartbeat” project, Taishin transformed consumers’ heartbeat rhythms into personalized songs using photoplethysmography technology. By turning smartphone cameras into heartbeat detectors and leveraging AI, participants could convert their unique BPM into music tracks. Whether for work, love, studies, or fitness, Taishin empowered users to focus on what matters most by listening to their heartbeat-inspired music.
The campaign attracted over 300,000 participants and sparked widespread engagement, with thousands inviting friends and family to join. Coverage by leading media outlets such as TVBS and YAHOO News amplified its reach, while endorsements from professionals like music therapists and Asian Games gold medalist Tsui-Ping Ku highlighted its profound impact.