The Biggest Store, the Biggest Launch

UNIQLO opened its biggest store yet in China’s Silicon Valley, Shenzhen. We used media to maximize the impact of this launch by creating synced immersive experiences both offline and online.

UNIQLO hosted a fully immersive “The Biggest Store” launch, in reality, and virtually!

Inside the store, we used AR and location-based technology together with designer events to attract and fully engage visitors. Whenever people approach the area, promotion and event information popped up, inviting them to join this unique design and technology carnival.

Online, we created a virtual tour and shared it on QQ, one of China’s most popular social platform, to invite people from all over the country to visit.

Moreover, when another UNIQLO store was about to open in another city, we put outdoor ads beside the “under construction” sign so that people who walk by can scan a QR code and visit the Shenzhen store virtually.

In just a month, more than 1.6 million people visited our biggest store physically and virtually. 8 hours after the launch, our total sales reached 2 million RMB!