Choosing Blue Is Just That Easy

Hong Kong’s insurance industry has largely remained unchanged and Blue Insurance, Hong Kong’s first digital life insurer, has set its ambition on redefining the way insurance is sold. However, with increased competition from new digital providers and traditional intermediaries, Blue needed to solidify its foothold in the market by maximizing its awareness and credibility.

Blue’s latest “Choosing Blue is just that easy” campaign showcases how quick and easy it is to purchase insurance with Blue. To reach the intended audience and cut through the clutter, a full-funnel, omnichannel strategy was created, targeting the high-impact digital touchpoints that audiences engage with throughout their day. From high-impact pDOOH down and influencer collaboration to highly effective performance channels, the campaign left an undeniable impression on Hong Kong consumers.