Clarins Precious Launch Campaign

Hong Kong’s most recognized and loved skincare brand, Clarins launched its newest Precious collection, its premier luxury anti-ageing line to capture the loyalty of luxury skincare users. But to stand out in the highly competitive prestige skincare market, Clarins needed a fail-proof launch strategy that was able to cut through the clutter.

So how do we create a compelling and unforgettable “Precious” experience?

A full-funnel, omnichannel campaign was created focused on high-impact domination of both online and offline channels, bringing a fully immersive and unique experience to luxury consumers. From large-scale DOOH dominations at the centre of Hong Kong island and highly engaging celebrity influencer content to personal experiences at the Precious pop-up event and product experiential packages, the campaign drove massive buzz and intrigue amongst sophisticated elites and beauty lovers, boosting awareness and sales for the Precious collection.