Clarins TR DSL Social Campaign

To assist Clarins in launching Double Serum Light, we elaborately designed the “Zero Burden Lightweight” camping-style live stream. This initiative merged the audiences’ desire for a lifestyle centered on lightness with the product’s key features of “lightweight texture” and “zero burden skincare”. Collaborating with a travel platform, we established China’s first-ever campsite which was specifically designed for women and co-created by women. Through livestreaming, audiences were able to experience a seamless blend of the forces of nature, outdoor activities, a lifestyle centered on lightness, and Double Serum Light skincare as one. Clarins’ Zero Burden Lightweight campsite became a trendy selfie destination, propelling the success of Clarins’ Double Serum Light for summer skincare.