Cracking the Code: Magnum’s New Influencer Formula

Conventional wisdom says that brands should get out of the way and give influencers as much freedom as possible to create their content, as they know their audience best. This indeed has merit for most influencer campaigns, but our data showed that while the content itself might perform well in terms of likes, comments, and shares, it did very little for building a consistent brand.

But what if we could take the brand building advantage of TVCs and merge it with the engagement and reach advantage of influencers?

Thus, we created a consistent short video formula for our influencers, and managed to deliver demand by building a consistent brand.