csl. 5G x MIRROR-Experience the World Differently

“Hong Kong saw the commercial launch of 5G services last year, yet 5G adoption was still in its infancy. While competitors engaged heavily in meaningless price wars, csl, being the pioneering leader in Hong Kong’s telecom industry, understood that the right content and technology was needed to accelerate adoption of 5G.

csl teamed up with the latest boy band sensation, MIRROR, to lead the city to “Experience the World Differently” through breakthrough AR technology. This special partnership enabled fans and customers to immerse in the world of MIRROR and enjoy a multi-sensory experience, including tailormade exclusive merchandizing. This included a special AR-enabled calendar, enabling fans to experience 365 days of engagement, AR-enabled collectable cards to connect with fans regularly, and launching the market’s first advertising platform powered by csl. 5G Lens app while transforming outdoor billboard into the city’s largest MIRROR AR spectacle.”