Curating Promotions Can Also Drive By Data

For the first time, we introduced the innovative use of the SKYLENS platform, which has access to 11 million telecommunications data in Taiwan.

Through the analysis of similar data sources, we identified potential TA and delivered digital ads to them. Additionally, we monitored the activity levels of various attractions within the exhibition area. By analyzing data in real-time, we intuitively guided audiences to visit their areas of interest or nearby attractions.

This approach allowed us to effectively data drive the entire campaign. It’s a successful case of implementing MarTech driven by data.
Real-time analysis x Impactful optimization x Personal messages = Maximizing physical foot traffic and visits.

In total, we mobilized over 1.5 million people to participate in the event, which is 2.2 times more than the previous edition. The advertising metrics for this campaign away from just impressions and CTR, focusing more on the ‘actual mobilization rate’!