Delivering Elevated Luxury through Personalized Marketing

Mandarin Oriental Hotel Group (MOHG), a renowned global hotel group with a strong presence in Asia, faced a daunting challenge in managing its SEM strategy across the diverse and highly nuanced APAC region. The complex mix of local cultures, languages, and traveller behaviours created hurdles in effectively reaching their target audience across 14 key markets. With multiple budget sources, numerous ad campaigns, and the need for multilingual ads, inefficiencies and unoptimized processes impacted performance.

A complete transformation of their regional SEM strategy and structure was vital to create a solid foundation for scalability. Through extensive restructuring, in-depth audience research and exploration of new strategies, we empowered MOHG to overcome these challenges and unlocked new opportunities for growth and success in the highly competitive hospitality industry.