Different Dialogues, Same Melody

“Various ethnic groups live in Taiwan and speak their own languages. We notice that when we talk, we usually use a couple of words from each other’s language. This adoption of simple words from different languages is used because we want to get closer to each other. Coca-Cola wants to leverage this insight to bring everyone closer.

Let’s turn more conversations into cool mixed tongue! We teach you to speak simple phrases in each other’s languages on LINE, social media, and event website. We even invite Taiwan and Mandarin singers to compose a pop song which is made up of different languages. Throw in an extra phrase in each other’s language next time you hang out with friends!”