Doublemint City Mint Zone

Doublemint has rejuvenated its brand in China’s declining gum market by innovating the after-meal freshening experience. Partnering with Meituan(Top1 O2O platform in China), Doublemint launched the City Mint Zone in Shenzhen and Chengdu’s food streets, offering fresh breath solutions for various dining occasions. This collaboration with 26 eateries integrated Doublemint into the culinary landscape, enhancing the dining journey with interactive maps, exclusive deals, and immersive activations. The campaign’s success is evident with a 79% increase in brand association with after-meal occasions, a 63% YOY growth on Meituan, and a significant reach among young consumers, driving brand growth and positive consumer sentiment.