Durex – The Sex DJ

Durex is on a mission to prove to consumers that it is more than just a condom brand, as it looks to focus on "the emotional as well as the physical" aspects of sex. Durex discover that people like to play music during sex. It creates good mood to spice up the sex. However, music with the wrong tempo can really backfire. To fix the problem, Durex presents – THE SEX DJ. Through the gyroscope in your phone, THE SEX DJ learns the level of bed shakes by detecting rotation rate around the XYZ axes. Depending on the level of movement, THE SEX DJ will offer you a corresponding music playlist. Result: 1200 albums was produced in first week. 150,000 people joined the campaign. The longest album lasts for 95 mins!