Evolve Social Media, Seeding to Performance Focused

In China, social media (RED) stands out as a pivotal influence channel, but, social data often focuses on social engagement only & lacks integration or even to ecommerce. To enhance its impact on purchase intent, Philips Men Shaver has redefined it’s role, introducing a new metric to go beyond social engagement by emphasizing interest-conversion and ROI driven. This shift led to negotiations with tech partner, enabling seamless integration of audience data from influencers content directly to the ecommerce page for conversion and with optimization of content engagement, product prioritization along path to purchase. The approach involves employing AI and machine learning for analyzing high-affinity content and sentiment, along with personalization, audience mapping, content optimization, and predictive analytics. This empowers enhanced consumer interactions and purchase intent.