Experience the Immersive Journey to Australia in 8D

While most overseas tourism board had suspended their China advertising activities or tapping into live streaming to engage with travellers, Tourism Australia took a different approach to inspire High Value Travelers to keep Australian top of mind through an immersive video, 8D, that will transport the viewers into the heart of Australia’s most breathtaking destinations via engaging Chinese social platforms.

Through native ads on Mafengwo, Ctrip, and Douyin, KOL content cooperation, and PR event, the experience of the 8D effect is fully maximized. The unique visitors on Aus.cn has increased 3165% during the campaign period, TA’s Douyin follower has increased 50 times, and the 110 PR clippings generated RMB 3.6Mil worth of advertorial.

Despite facing hurdles, TA triumphed by getting the message across while facilitating users to find out more on Australia and gain more followers on their owned and earned social platforms.