Fans Keep Coming Back to the TCCC Metaverse

The Coca-Cola Company (TCCC) broke new ground in TMELAND, China's largest metaverse platform, by building an immersive and highly engaging multi-brand virtual experience specifically designed for long-term consumer acquisition and retention. What's more, we seamlessly bridged the physical and virtual worlds with a drink-scan-play-win-drink experience loop entirely within the WeChat ecosystem – the first time ever that TMELAND was accessible via WeChat mini-program. Innovative in both strategy and execution, our exciting and rewarding virtual world not only drew new fans in but kept new and old fans alike coming back again and again!