The Coca-Cola Company (TCCC) broke new ground in TMELAND, China's largest metaverse platform, by building an immersive and highly engaging multi-brand virtual experience specifically designed for long-term consumer acquisition and retention. What's more, we seamlessly bridged the physical and virtual worlds with a drink-scan-play-win-drink experience loop entirely within the WeChat ecosystem – the first time ever that TMELAND was accessible via WeChat mini-program. Innovative in both strategy and execution, our exciting and rewarding virtual world not only drew new fans in but kept new and old fans alike coming back again and again!
Fans Keep Coming Back to the TCCC Metaverse
