Go Live Your Way Campaign

Uber, the mobility service provider, was faced with a major challenge that it is still quite new in Hong Kong and with the marketing campaign aims to raise awareness to the brand, as well as driving consideration and adoption of Uber Taxi, how can a down-to-earth marketing strategy which resonate with HKers can leverage programmatic DOOH with its advanced data triggers and targeting capabilities to connect with their target audiences on the move?

OOH is often seen as a standalone media channel, but a combination of digital screens, data-driven audience targeting and precise measurement, means through programmatic DOOH, we were able to deliver more scale and precision than ever before in this channel. This was incredibly a unique campaign to offer Uber Taxi an innovative way to activate programmatic DOOH in the heart of Hong Kong, powered by our market-leading DSP.