Google Play Points

In March 2020, Google launched Google Play Points in Taiwan. This rewards platform enrolls users with simply one click and lets users easily accumulate points. However, with many rewards platforms already on the market, how could Google Play Points expand awareness, drive enrollment, and reduce conversion costs?

Focusing on the target audience’s behaviour, favourite influencers, and games, we Intelligently used Google Big Data and combined with AI targeting technology to establish an effective media strategy and develop a set of accurate data marketing solutions with both breadth and depth for the brand.

Considering each stage’s communication tasks and the different groups’ characteristics, corresponding communication messages were well allocated by combining consumer-conscious advertising with “”Google Big Data + AI Targeting”” technology. Our data-driven, four-step process continuously optimized our media strategy, creating excellent results for the release of Google Play Points.