L'Oreal PRO put forward a new brand value proposition this year: "The professional hair tech that elevates you". In the form of micro film, the brand selects the real public welfare events of male students' hair growing and donating as the material, starting from the easy and interesting daily trivia, to show the embarrassment of male students in the process of hair growing, and finally reveal the reasons for hair growing. The film naturally sublimates the theme "The professional hair tech that elevates you", and calls on more people to participate in the charity donation, passing on the power of hope and the infinite possibilities of life through the tiny silk of goodwill.