Home Of Sports

Now TV had an even better product to give sports lovers with the addition of SPOTV. But, knowing they were hesitant to commit to a subscription pack, we needed to drive awareness and product consideration to get them to subscribe. By utilizing programmatic strategies and executions, we were able to ultimately help Now TV increase their subscriptions by 34 index points after the launch of the Home of Sports campaign. Our use of 1st party and programmatic DSP data allowed us to create selective segments offering the best opportunity to convert users. By including prospecting and retargeting tactics, we were able to increase audience reach while nurturing interested audiences. By targeting the audience during the right mind set, we were more likely to capture their attention. This campaign beat the performance across all metrics for their brand and campaign, drove high target audience engagement and achieved their overall business objective.